Personal Branding is the process of shaping people’s perceptions of the aspects that a person hs, including personality, abilities or values how all of thet creates a positive perception of the existing community and can ultimately be used as a marketing tool. Creative content is a type of content thet reflects innovative approaches and the latest ideas to attract, inspire or entertain its audience. It includes various formats such as writing, images, videos, music, and more. This study aims to (1) To analyze the effect of personal branding on customer engagement at CV. Adeeva Group Jember (2) To analyze the effectiveness of creative content on Tiktok in increasing customer engagement at CV. Adeeva Group Jember (3) To analyze how much influence personal branding and creative content on Tiktok have on customer engagement at CV. Adeeva Group Jember. This research method uses quantitative research methods. The population in this study were followers of the Tiktok @anamahnanownernainaskin ccount. Sampling in this study using purposive sampling technique, using Hair’s theory thet the minimum sample used is (5x) of the number of statement items contained iin the questionnaire. So thet the sample iin this study mounted to 80 respondents. And the analysis technique used is the analysis test carried out includes instrument test, classical assumption test, correlation and determinant test, t-test, and f-test. The analysis carried out resulted in the conclusion that (1) Personal branding has a positive and significant impact on customer engagement at CV. Adeeva Group Jember. This is evidenced by t count > t table which is 4.882 > 1.665 and a significance value of 0.000 < 0.05 so H0 is rejected and H1 is accepted. (2) The creative content variable has a negative (-) and significant effect on customer engagement at CV. Adeeva Group Jember. This is proven by t count > t table which is -5.848 > -1.665 and a significance value of 0.000 < 0.05 so H2 is accepted and H0 is rejected (3) personal branding (X1) and Creative content (X2) have a simultaneous and significant effect of 29,80% on customer engagement (Y). Meanwhile, the coefficient of determination shows that the ability of the independent variabel (x) can explain variations in the dependent variabel (Y) by 42,5% while the remaining 57,5% can be explained by other factors. Then, the t-test on the absolute personal branding variable is know to be the value of thitung 4,882 > ttabel 1,665 and on the creative content variable is known to be the value of thitung -5,848 > ttabel 1,665. The most impactful (dominant) factor affecting customer engagement is personal branding