| dc.description.abstract | In this era of modernization, the business world is developing rapidly, and many businesses have been established, one of which is the Mia Collection Ketowan Arjasa Situbondo store. Each entrepreneur certainly has a different way of marketing their products to increase consumer buying interest. Marketing strategy is a very important effort and must be carried out in business to achieve the goals desired by consumers. In this case, the focus of the research taken by the researcher is: a. how is the sharia marketing strategy in increasing consumer buying interest at the mia collection ketowan arjasa situbondo store b. what are the supporting and inhibiting factors of sharia marketing strategy in increasing consumer buying interest at the mia collection ketowan arjasa situbondo store. With the objectives, namely: a. To describe the sharia marketing strategy in increasing consumer buying interest at the mia collection ketowan arjasa situbondo store b. To describe the supporting and inhibiting factors of sharia marketing strategy in increasing consumer buying interest at the mia collection ketowan arjasa situbondo store. The method used in this study uses a qualitative research method. Data collection techniques include observation, interviews, documentation. Based on the results of research that has been carried out as well as information and observations that researchers have made, the results are that the mia collection store provides a variety of products with affordable prices for consumers and a strategic location as well as the promotion process using social media. While sharia marketing is: serving consumers in a friendly and responsive manner and not lying to consumers who come to the store. Increasing consumer purchasing interest, particularly through the availability of a wide variety of products, encourages consumers to purchase, recommend, and seek information about the latest products. Supporting factors include support from family, employees, and consumers, the implementation of Sharia principles, and building relationships with other stores. Inhibiting factors include competitors selling similar products and promotions using social media | en_US |
