Brand image is the result of observation about a brand as a form of replication of the customer's relationship with the brand that is held with in him. Another definition is that brand image is how interested consumers are in seeing a particular brand so that consumers are interested in buying the product. Meanwhile, product quality is a crucial element in creating a product and is also the first consideration a consumer makes when choosing or purchasing a product. The purpose of this study is to analyze the influence of brand image on consumer purchase intention. Does product quality have an effect on consumer purchasing interest? Does brand image and product quality have a simultaneous effect on consumer purchasing interest of AMDK P2S2? The research method used is a quantitative approach. Data collection was carried out by filling out a research questionnaire given to 70 AMDK P2S2 consumers. The analysis techniques used are Correlation Coefficient (R), Determination Coefficient, Multiple Regression Model, F Test and T Test. The conclusion of this study is (1) brand image does not have a significant effect on consumer purchasing interest, where the t count value = -1.156 < t table 1.667 or sig t value 0.252 > 0.05, which indicates that brand image does not have a significant effect on consumer purchasing interest. (2) product quality does not have a significant effect on consumer purchasing interest, where the ÿ value is 1.045 < 1.667 or sig t value 0.300 > 0.05, which indicates that product quality does not have a significant effect on consumer purchasing interest. (3) Brand image and product quality do not have a simultaneous effect on consumer purchasing interest, where F count 1.008 < F table 3.13 or sig. value f = 0.370 > 0.05, which shows that brand image and product quality do not have a simultaneous effect on consumer purchasing interest.