Pengaruh Kualitas Pelayanan dan Fasilitas terhadap Kepuasan Konsumen di Kantin 2 UD. ASSYARIF Pondok Pesantren Salafiyah Syafi’iyah Sukorejo Situbondo39
Abstract
Consumer satisfaction is one of the keys to running a business, either in the service or thing sector. Consumer will feel satisfied, comfortable and cared for by the quality of service and good facility. This study was conducted to analyze the influence of service quality and facility on consumer satisfaction at Canteen 2 UD. Assyarif, Salafiyah Syafi'iyah Islamic Boarding School, Sukorejo, Situbondo. The method used a quantitative approach with data collection techniques using observation, questionnaire and documentation. The sample was 70 respondents. Based on the result of the t-test, the t-count value for service quality is greater than t-table, which is 3.015 > 1.668 or the sig.t value is smaller than the sig. limit, which is 0.004 < 0.05. Based on these values, the service quality variable has an effect on consumer satisfaction. In the facility variable, the tcount value is greater than t-table, which is 1,914 > 1,668 or the sig.t value is bigger than the sig. limit, which is 0.060 > 0.05, so the facility variable has an effect but it is not significant partial on consumer satisfaction. From the result of the F test, the F-count value is 14.865> F-table 3.13 or the sig. f value = 0.000
